When we look around, we see a lot of gaming the system. Personal branding has only been about briefly, yet it’s already getting a lousy name.
On one side, you’ve got agencies churning out the same old spiel, focusing heavily on vanity metrics such as likes and views to justify their fees. Go with those: you’ll look and sound exactly like everybody else.
On the other hand, some agencies guarantee leads. Still, even if they deliver, the leads are unqualified, not aligned with your needs, or not worth your investment in time, money, and effort. Go with those: you’ll work with the wrong people and could miss achieving your objectives.
We acknowledge that quality communications on social media are essential in a world governed by algorithms. We also know that developing business relationships is the point of working with agencies in the first place.
Yet, we believe one doesn’t automatically lead to the other. You need an additional step, the part that many in our online world seem to have forgotten: authentic human connection.
Add authentic human connection, which acts as a catalyst, converting metrics into sustainable, highly-engaged relationships with prospects. That’s where social agencies step in.
Welcome to Voir: the first social agency.